Demystifying quick response manufacturing

Quick Response Manufacturing (QRM) has transformed the manufacturing industry, placing a priority on time as a crucial element in production. This post aims to clarify QRM’s key concepts and principles, showcasing how it revolutionizes manufacturing processes.

What is Quick Response Manufacturing?


Quick Response Manufacturing, developed by Professor Rajan Suri in the late 1990s, centers on reducing lead times across a company’s operations. It fundamentally improves quality, reduces costs, and enhances efficiency.

The Power of Time

QRM focuses on time as the main metric for improvement, recognizing that shorter lead times lead to better performance across various aspects of the business.

Organization Structure

QRM advocates for flexible, cross-functional teams (Q-ROCs) that can respond quickly to changing customer demands and market conditions.

System Dynamics

Understanding and optimizing the entire production process as a system, rather than focusing on individual components, is a key aspect of QRM.

Enterprise-Wide Application

QRM is not limited to the shop floor; it applies to all parts of the organization, including office operations, engineering, and the supply chain.

The Benefits of Implementing QRM

The Benefits of Implementing QRM

Placing time at the center of every decision, Quick Response Manufacturing offers a comprehensive strategy for modern manufacturers. It enables greater efficiency, flexibility, and customer satisfaction, key to success in today’s market.

✓   Reduced lead times
✓   Improved product quality
✓   Lower total operating costs
✓   Elevated market prowess
✓   Increased flexibility

Learn how CGK put QRM into practice

Read our use case and disocver what the motivation and triggers of CGK were to use put Quick Response Manufacturing into place.

Digitalizing your operations and shop floor is the first step towards implementing Industry 4.0.

Talk to our experts and find out how to get started.


24Flow is a modular operations platform that empowers discrete manufacturers to reduce lead times through digital support of operators and management. Inspired by lean and QRM, 24Flow controls the flow of production orders which increases visibility and results in shorter lead times, improved delivery reliability and a reduction of work-in-progress and inventory.



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